Traffic & Performance Specialist

Taken en verantwoordelijkheden

Our fast-growing client has been active in the energy sector for several years and has sites in Wallonia and Flanders.

As part of the marketing team, you will be responsible for developing and optimizing SEO strategy and SEA campaigns for products in sectors such as energy and telecoms. You will report directly to your line manager, the Digital Performance Manager, and work with both technical and editorial teams. The main goals for the SEO & SEA Specialist are to increase online traffic, improve conversions and increase brand visibility and awareness on search engines. 


SEO (On-page, Off-page)

• Develop and implement SEO strategies (on-page, off-page) to improve search engine rankings and increase organic traffic;
• Conduct audits and define thematic clusters and semantic cocoons;
• Monitor indexing and improve performance related to qualified traffic and brand visibility in the SERPs;
• Perform competitive analyses and research strategic opportunities;
• Collaborate with and support the editorial team in applying SEO best practices in writing blog articles;
• Define a back-link strategy: monitor gained and lost links and establish partnerships for backlinking campaigns.

Technical SEO optimization

• Identify and implement site optimization strategies (including log analysis and crawls);
• Track development requests with the technical team (loading times, schema.org tags, sitemap, etc.).

• Implement and optimize SEA campaigns on various platforms (Google Ads, Bing Ads, etc.) and social media advertising campaigns;
• Write and optimize creative and impactful ads;
• Participate in the creation of remarketing and targeting strategies and be responsible for their implementation;
• Analyse campaign performance and adjust to improve ROI.

Geboden wordt

• Full-time position with a competitive salary package, tailored to diploma and experience;
• DKV hospitalisation insurance, meal vouchers of €8, expense allowance, end-of-year bonus; 
• Possibility to telework 3d/week; 
• A dynamic and flexible working environment where sustainability and innovation are key;
• Opportunities for personal development and growth within a young and energetic team.

Profiel kandidaat

We are looking for a mid-career-level professional who is passionate about the rapidly evolving world of SEO and SEA, and who can show initiative and analytical skills to be successful in a flexible and agile environment.

• Experience: Minimum of 5 years in a similar role in an agency or with an advertiser in a competitive sector, with in-depth knowledge of SEO techniques and web analytics.
• Education: Graduate of higher education (Bachelor/Master); possession of Google Analytics and other SEO certifications.
• Skills: Very good knowledge of SEO/SEA techniques, HTML/CSS language; extensive knowledge of SEO/SEA tools (Ahrefs or SEMrush, Google Ads; Google Analytics 4 (GA4); Google Tag Manager; Looker Studio; Bing Ads; Microsoft Clarity; Search Console, Keyword Planner…).
• Languages: You are Dutch-speaking, fluent in English (French is a major plus).
• Personality: Analytical, autonomous, rigorous, dynamic, proactive, curious, and passionate.