Lotus Bakeries began in the village of Lembeke in 1932 and is now active worldwide in the indulgent and natural snacking segment with the Lotus, Lotus Biscoff, Dinosaurus, Peijnenburg, Annas, Nakd, Trek, BEAR and Kiddylicious brands, among others. Lotus Bakeries, with headquarters in Belgium, is a dynamic, internationally oriented company with production facilities in Belgium, the Netherlands, France and Sweden, and twenty own sales organisations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in approximately fifty countries worldwide. Lotus Bakeries has approximately 1,600 employees. By maintaining a healthy balance between tradition and innovation, the Lotus brand indulges consumers with a unique range of high-quality, tasty products. The secret of Lotus Biscoff lies in the biscuit’s unique flavour, distinctive design and delightful crispiness. The unique caramelized biscuit flavour has meanwhile also been incorporated into a spread and ice cream. A wide range of cake specialties and waffles are furthermore offered under the Lotus brand name. Koninklijke Peijnenburg is the market leader for gingerbread in the Netherlands and Annas is a typical Swedish speciality of pepparkakor biscuits: thin, crunchy biscuits flavoured with ginger and cinnamon. Under the Nakd, TREK and BEAR brands, Lotus Bakeries offers tasty snacks, manufactured from all-natural, unprocessed ingredients, with no added sugar. Kiddylicious focusses on healthy snacking for babies, toddlers and pre-schoolers. In 2018 the Group achieved a turnover of EUR 556 million. The shares of Lotus Bakeries are listed on Euronext Brussels. The majority of the shares are owned by the Boone and Stevens family.
How does HR contribute to ‘sustainable Growth & Profit’ ?
Lotus Bakeries’ HR policy starts from the company’s objective of achieving sustainable growth and profitability in its core activities.
Our HR policy is intended to show, in a transparent way, how we as an organization and as employees can together achieve this objective.
How means: “What do we as a company stand for ? On what principles do we work in the company between ourselves and with the outside world? What issues are important here ?”
In concrete terms this translates into a set of values, a number of core competencies and a specific culture.
Values @ Lotus Bakeries
Lotus Bakeries is a fast growing and profitable international family business. This is clearly reflected in the importance of the importance it attaches to its values. The Lotus Bakeries values help us on our way to achieving our objectives and form the cornerstone of our TOP values.
What then are the Lotus TOP values ? What is particularly important for us ?
- Team Spirit: working together to build the company on the basis of mutual trust, respect and consultation.
- Open Dialogue: Listening with an open mind, proactive communication and respectful feedback to promote personal development.
- Passion: Drivenness and enthusiasm give you energy as an employee, pride and involvement enable you to give the best of yourself every day. Our employees are our ambassadors.
What key competencies are important for us ?
It is also true that our organization and its employees stand out for the following core competencies: critical vision of the work, out-of-the-box thinking, genuine ownership and healthy daring.
• Can you think out-of-the-box ?
Lotus Bakeries employees need to be creative in their thinking, acting and dealing with others. It is essential that they can come up with new ways of implementing the strategy, original solutions to problems in their immediate and wider work environments, and innovative working methods to replace existing ones, including drawing inspiration from elsewhere.
• Do you have a vision for your work ?
We want our employees to have a critical vision of their work and how this contributes to achieving the strategic goals. Our objective is to create distinctive market strengths. There is room here for intuition and feeling, alongside rational thinking.
We like colleagues who believe in what they are doing, fight for it is necessary and achieve original results.
• Do you have ownership ?
We believe in people who take ownership and, from a sense of involvement, do things for customers and consumers as if for themselves. Taking ownership guarantees results.
• Do you dare accept challenges ?
We believe in people who want to broaden their horizons and are ready to stick their necks out, and to question themselves and their environment. Spontaneity, collegiality and trust play an important role here.
These core competencies and values form the basis of our culture.
How does Lotus Bakeries put this into concrete practice ?
Specifically, 3 years ago the Leadership @ Lotus Bakeries project was launched. This serves as a basis for all HR processes and policies, from recruitment to personal development to performance management. In this way we have an integrated HR policy across the group, while respecting and preserving cultural differences from one country to another.
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