Social Media Specialist

Taken en verantwoordelijkheden

 

The Social media specialist should have a solid understanding of how each social media channel works and how to optimize content & performance campaigns to drive traffic, sales and engagement. ROAS, DABA, DPA, CTR, CPM,...are terms that have no secrets for you.

• Build and execute social media strategy through competitive research, platform selection, benchmarking, messaging and audience identification

• Create paid social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

• Monitoring the digital performance and ensure the ROI

• Manage and oversee day-to-day scheduling and publishing across our social media channels

• Research current trends and pitch ideas to our digital content creative

• Create promotional contests to accomplish marketing objectives

• Search, coordinate and seed Influencers on a regular basis in order to generate more reach and create fresh content

• Increase social media fans and followers in a qualitative manner

• Track, analyze and optimize Key Performance Indicators (KPIs) to measure Reach, engagement and revenue 

• Keep abreast of the latest social media best practices and technologies

• Maintain excellent relationships with the Brand’s teams and The country's team

Geboden wordt

Next to this challenging role, we also offer a very attractive compensation package, including an excellent pension scheme, a competitive group insurance, lunch vouchers and extra holidays.

Profiel kandidaat

 

• Bachelor’s degree or equivalent social media experience

• Minimum 1-3 years proven digital marketing or social media experience

• Good knowledge of Meta, TikTok, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+ and other social media best practices

• Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers

• Master online business platforms such as Facebook Business Manager to drive continuous ad spend optimization. Knowledge of the Smartly platform is a plus.

• Experience with media buying is a plus

• Knowledge of Adobe Creative Suite; Photoshop, Premiere, After Effects,... is a plus

• Good writing skills

• Entrepreneurial & Analytical mindset

• Fluency in English (Dutch or French is an asset)

• Deadline-oriented; experience at getting projects done quickly, with high standards of quality

• Intense passion for helping us grow social media aspects of the business

• Embrace new, digital media technologies and capabilities

• Experience with analytics tools is a plus

• Teamplayer

Meer informatie

Samsonite Europe aims to provide a great online experience! Join the digital team and become part of an industry-leading luggage brand.

This is a position within our E-Commerce & Digital Marketing department. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap for the Samsonite brands (Samsonite, American Tourister, Lipault, Gregory) and other business-related social media sites in 19 countries. The role requires someone who is self-motivated with a cutting-edge attitude and can balance several tasks to help enhance our Social media channels as a vital part of communication to our followers and customers across Europe.

Reporting to the Digital Marketing Manager, you will be part of a young and dynamic Digital team and have the possibility to interact with many other departments as country teams or the Brand marketing teams.

 

Voor meer informatie bekijk onze bedrijfspagina (klik op ons logo bovenaan de vacature).

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Synoniemen jobtitel

Social Media Coordinator Social Media Assistant

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