Taken en verantwoordelijkheden
The name Robert Bosch stands worldwide for excellent expertise and the diversity of products from the following divisions: Automotive first equipment, power tools and accessories, thermo-technology, household appliances, communication and automation technology. The innovative power and the capability to produce technically high standard products in large numbers form the basis for Bosch's success.
The Bosch group shows its expertise as a provider of top technology by creating a multitude of new products and procedures in all business areas of the company. Furthermore Bosch is one of the leading companies in patent applications.
Websites & online tools: Bosch has for each of its two heating brands a specific B2C-website and some smaller product-microsites. Next to that we have several online tools & platforms. Your tasks will be to participate in the development and optimization of this online landscape. By gathering content, redact SEO-optimized content and ensure the quality of the content and the customers journey.
Social Media: Develop and implement together with our Online Marketers a Social Media plan for the heating season 2021/2022. We use the Percolate software for the creation and broadcasting of our social media content. A large room is given to creativity, bring in your own ideas and implement new initiatives. You will be asked to create / adapt content, manage the online community, to analyse the performances of our Social Media plan, to monitor the competitors channels and detect possible growth opportunities.
Analytics: Help set-up our SEA campaigns, follow up and periodical analyze the performance of our online tools and websites (with SEMrush). You will use Brandwatch to monitor our two brands (Buderus and Bosch), competitors’ online activities and other actors in the heating sector. Training for these tools can be provided.
You are currently a marketing, communication, business or data science student with a good understanding and interest in online marketing. Preferably you have previous work/internship experience in this field. You have advanced knowledge’s with MS Office and Facebook for professionals. Good writing skills and/or graphical skills are an asset.
It is important that you can work independently as well as in a team, have excellent problem solving skills, are well organized and can work on a tight deadline. You will benefits from a lot of autonomy to make your own decisions and to be creative, while at the same time being supported by the team, having guidance and trainings to develop your skills. Having writing skills is a big plus.
You need to be fluent in either Dutch or French (preferably both) and have a good understanding of written and spoken English.
If you are a student enrolled in a Belgian University/College you will be granted travel reimbursement and meal vouchers.
If you are a student enrolled in a University/College outside of Belgium (or if you are available for a voluntary internship outside of your university curriculum) you will be granted an allowance of € 850/month.
Starting date: May 2021
Duration: 6 months
Stefania Bruno, Bosch Group,
Solliciteren kost slechts enkele minuten.